Dr. Archana is a renowned Academician, Researcher, and Media Industry, Consultant. With an experience of over a decade of Industry and Teaching, she is having a flair for research and writing. An avid reader, a prolific writer, and an eminent researcher; she has in her kitty she published and launched a book on Event Management named “ Magnificent Revenue Option for Niche Magazine: Events” also 19 research papers in Journals of International repute, 18 research paper presentations in National and International Conference, various keynote addresses and chairing sessions in conferences. She is an active member of the Editorial Board of various International Journals and Board of Studies. Having an MBA in Communications Management from Symbiosis Institute of Media & Communication and a Doctorate in Mass Communication from The IIS University, Jaipur; she began her career with Industry exposure and worked with various reputed organizations and projects followed by entering into the arena of teaching and research. Presently she is associated with Amity University Rajasthan in the Department of Mass Communication. During her career, she has worked with various eminent Groups and renowned firms along with various State and International Government sectors which include Rajasthan Government, Gujarat Government, Jharkhand Government, Mauritius Tourism Department, Indian Oil Mauritius, MTNL Mauritius, Ishanaya, Marvels, ACC Cement, Kirloskar, etc.